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Humanize Your Brand!

When marketing their products or services, one of the biggest mistakes many companies make is focusing their catalog or web site collateral on visual depictions of just their offerings.

Including close-up, stand-alone photos of your product is important but, if that is all you rely on, it can also lead to a very dull marketing presence. Introducing the human element into your web site, catalog and advertising material makes your offering much more dynamic and helps draw the buyer in. Potential customers more easily relate to images of the product they’re interested in shown in actual use – especially if the person in the image is someone they can relate to.

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So how do you know who your buyer will relate to? Well, this is where the phrase “target audience” comes in. Before you can start to build an effective marketing strategy, it is vital that you understand WHO you’re trying to reach and what message you’re trying to send them. Gender, age group, income…knowing the demographics that make up the majority of your client base will help you put your best foot forward when selecting models for your ad campaigns. You will never be able to avoid alienating some of your client base with your decisions but, let’s face it, conversions are your ultimate goal and the best way to do that is to reach those most likely to buy from you.

A poorly thought out ad campaign can be as damaging to your marketing efforts as no ad campaign at all so strategize, strategize, strategize.

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About the Author: is the Senior Marketing Strategist for 603 Media Group. Primarily tasked with the challenges of keeping our small business running, Jeremy also occasionally branches out into public speaking, blogging, website design and raising his nine-year-old son to not be another one of “those damn kids”.

Full-time and a new direction!

Well, it’s been a long time coming but 603 Media Group is finally a full-time venture. Scary, exciting, busy, nail-biting…these are all words that have been at the forefront of our minds for the past few weeks. How will the business fare? Can we develop a client base that will not only sustain us but help our business grow? Where will the community events we routinely cover for free fit into our new business model? Questions, questions, questions!

From the moment we filed our tradename paperwork with the State back in 2009, we knew we had a really great idea. Unfortunately, like all “great” ideas, it took time and failure to help morph that original thought process into a linear plan that makes sense. Now, over two and a half years later, we are finally beginning to feel like we know who we are.

The photographic services that we had originally planned on being the bread and butter of our service offerings have been reduced to an ancillary service. Truth is, the mass flooding of the marketplace with inexpensive camera technology and digital imaging software has turned everybody and their sister into a “photographer”. We had to recognize that the market just wasn’t going to pay the old prices for the services that we perform even though we perform them better than most. This was a tough realization for us to make. To compensate for that loss of potential revenue, we have altered our business model to focus more on marketing, design and social media services – all offerings that companies are still actively seeking and actively budgeting for.

With a new web presence, expanded social media activity thanks to our new Twitter and Google+ accounts, and a growing list of satisfied clients who are utilizing our new expanse of services, we are proudly surging forward in our quest to build this business into something truly special. Our involvement in community events will not dwindle in any way – we remain committed to staying involved in the amazing activities and charity events that happen in this great state.

Thank you to all of our loyal clients, family and friends who have stuck by us over the last couple years – we look forward to being your media services provider for many more years to come!

Looking Back on 2011

2011 was a really good year for 603 Media Group. From portraits to weddings to private parties, sporting events, charity events, corporate product shoots and our own personal photo trips to various parts of New Hampshire and beyond, we met so many wonderful folks and were reminded of why we love doing what we do.

We covered the fantastic efforts of Upper Valley radio personality Chris Garrett’s “Tornado Relief 2011”. This event saw the community of the Upper Valley join together to fill a truck with food and goods that Chris then personally delivered to Joplin, Missouri residents affected by the worst tornado their area had seen in memory.

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Coverage of the annual “Ride For The Fallen” charity motorcycle run is always a highlight for us. Skip and Rhonda Rollins of Newport host this event each year in honor of their son, Spc. Justin A. Rollins, who lost his life in Iraq in 2007.

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Every September, we see pro boxing come to the Verizon Wireless Arena in Manchester. We have covered this event for the past two years in recognition of our friends from the Claremont Boxing Club who have had some very successful showings at this event.

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The warmer months of each year see the start of all the great classic car meets in New Hampshire. This beauty is a regular with the Car Nutz in Newport:

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The installation of New Hampshire sculptor Ernest Montenegro’s amazing piece, “Crosswalk”, was a real treat for us to cover. With home offices in both Claremont and the Manchester area, it was nice to see both regions represented in one amazing project!

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The annual Pumpkin Festival in Keene is always great fun but the day after brings a lot of work that most event-goers don’t even consider. This gentleman was one of many volunteers and city workers helping to clean up the mess left by thousands of pumpkins and thousands of people!

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Covering and supporting local music has long been an important part of what we do. This region is rich in musical talent and, if you haven’t taken the time to catch some of these acts performing, you’re missing a great time!

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We won’t revisit every single photo shoot we did in 2011 here (the blog would be wayyy too long!), but suffice it to say that it’s been a fun year and we’re looking forward to even more great stuff in 2012! Don’t forget to follow us on Facebook at http://www.facebook.com/603media !

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Juline and Matt

Jesse and I had an awesome engagement photo session today with a great young couple who hired us to shoot their wedding next year.  It is so much fun doing shoots with people who are fun, lively and clearly in love!

Since they are not from the area, they asked us to choose a location for the shoot and their only request was that it be outside.  I remembered a really scenic walking bridge I discovered by accident on the New Boston rail trail and thought that would be a perfect setting for their photos.  This is a photo that I took there earlier this year:

We are always a little nervous about outdoor shoots because you just never know how the weather is going to treat you but, wow, did the weather really come through for us today!  We shot in the late afternoon so the sun was at a perfect place in the sky to allow us to avoid the harsh lighting of noon-time.  The leaves were perfectly lit, the sky was clear and the mosquitoes gave us a break until nearly the end of the shoot.

Like many couples newly engaged, Juline and Matt had little experience doing couple photos in front of a lens.  With a little direction, though, they were able to loosen right up and really get into the spirit!  They were very playful, not afraid to show their affection for each other and were very clear with us that they wanted the photos to be more fun than formal.  To make their point, they even brought their Patriots jerseys for a few photos!

All in all, it was a great day and we look forward to shooting this wonderful couple’s wedding next year!

Juline says she is in love with Matt and that she WILL get him to the altar even if she has to drag him kicking and screaming!  We believe it!!!

Tomorrow, we’re off to Portsmouth to do a profile of local upscale gift shops for Gift Shop Magazine.  Looking forward to that one!!!

For 603 Media Group,
Jeremy Jones
jeremy@603mediagroup.com

Autumn is here!

Well, well, well….

Another summer season has flown swiftly by, the leaves are in full-on autumn regalia, Halloween is on everyone’s minds and the chill of October nights is reminding us of the winter that is soon to follow.

For us, October brings about another special event: the 2nd anniversary of the birth of 603 Media Group!

Starting a business is typically a long, slow and arduous journey.  I knew that when I first conceived the idea of all this.  But it seemed almost heretical to throw away the opportunity that was in front of me that Autumn in 2009….I was a couple short months into a new relationship with an amazing woman who I already knew was my soulmate despite our short time together.  She was a professional photographer recently unemployed when the newspaper she worked for as a photojournalist abruptly closed their doors for business.  Landing on her feet was something she seemed to excel at and, by the time I met her, she was already hip-deep in helping to create a new publication to help fill the void wrought by the disappeared newspaper.  I personally was no stranger to working behind the lens and our passion for the art quickly became a binding force between us.  It seemed inevitable – a joining of skills would accompany our joining of hearts….

So here we are, two full years later, and still hard at work building this business.  We suffered some major setbacks along the way due to the economy, we both were unemployed for an extensive amount of time due, also, to the economy, and we have found this process to be both frustrating and fulfilling all at once.  In spite of the difficulties and the hurdles, though, we have discovered two very important things:  One, we are madly in love with each other and, when we put our minds together, there is little that we cannot accomplish and, two, we are so proud to have the opportunity to live and work in this great state!  This business has brought us in contact with some of the most amazing, heartwarming and genuinely kind souls ever to walk the earth and we have made many great friends along the way.

Please continue to follow us on Facebook and check in on this blog from time-to-time for updates on what we are doing and where we are doing it!  Thanks so much for all of your support over the past two years – we could not have come this far without the backbone of encouragement provided by all of you!!!

For 603 Media Group,
Jeremy Jones
jeremy@603mediagroup.com